Paragon Heating, Cooling, and Tankless
I was the in-house visual designer for Paragon Heating, Cooling, and Tankless, a Chicagoland HVAC company. I was in charge of revitalizing their brand identity and managing all social media, advertising, and branding material.
Year
01/2024 - 01/2025
Using
Adobe Illustrator, Adobe Photoshop, Adobe Lightroom, Adobe Premiere Pro
Service Truck Wrap
Paragon’s service trucks and vans were in need of an update. Their previous vehicles all displayed their old logo and worn-out wraps from several years ago, including the outdated name for the company.
They asked me to add more color and vibrance to their vehicles, and specifically requested that their new logo be made as big as possible, so that Paragon can catch eyes across Chicagoland.
Printed Flyers
I made several printed materials for Paragon, including door hanger flyers that were passed out to homeowners in Chicago.
This flyer features a photo I took of an AC at one of Paragon’s installation jobs on a Chicago rooftop. I cut the sky out in Adobe Photoshop, and added a light gradient sky in to properly stretch it to the height of the flyer and match the shade of blue to Paragon’s iconic branded color.
Social Media
Paragon’s social presence was virtually nonexistent. They wanted it to be more active and populated with fun, educational, and informative posts. In addition to regular posting, I also created an updated simple profile picture and banners for Facebook and LinkedIn, as well as seasonal options.
I created several ads that were targeted towards specific local groups to post in Facebook’s communities. For example, the Palatine group becomes obsessed with a pile of snow that refuses to melt due to the 24-hour shade it experiences next to a large parking structure. I made a quick post about it, which became Paragon’s most popular unpaid social media post.
Photo & Video
I went with Paragon’s technicians to HVAC maintenance and installation jobs to capture authentic video & photo content for their website and social media.
This content was used for social media, digital ads, website content, and a television commercial.
Two technicians performing routine maintenance on a large rooftop unit. Filmed and edited by me.
A technician performing routine maintenance on a large unit in the basement of a healthcare facility. Filmed and edited by me.
