Paragon Heating, Cooling, and Tankless
I was the in-house creative department for Paragon, updating their brand identity across social media, company truck wraps, mailers, and other branded communication formats.
Service Truck Wrap
Paragon’s service trucks and vans were in need of an update. Their previous vehicles all displayed their old logo and worn-out wraps from several years ago, including the outdated name for the company.
They asked me to add more color and vibrance to their vehicles, and specifically requested that their new logo be made as big as possible, so that Paragon can catch eyes across Chicagoland.
Printed Flyers
I made several printed materials for Paragon, including door hanger flyers that were passed out to homeowners in Chicago.
This flyer features a photo I took of an AC at one of Paragon’s installation jobs on a Chicago rooftop. I cut the sky out in Adobe Photoshop, and added a light gradient sky in to properly stretch it to the height of the flyer and match the shade of blue to Paragon’s iconic branded color.
Social Media Posts
Paragon wanted a more lively social media presence focused on HVAC & hot water information, geared towards local homeowners.
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Elk Grove, IL Targeted Ad
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Thanksgiving Week Post
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Halloween Post
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Halloween Post
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Commercial Quality
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Paragon Standard Furnaces
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Furnace Tune-Up
Photography
I went with Paragon’s technicians to HVAC maintenance and installation jobs to capture authentic video & photo content for their website and social media.
